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Psychographics: Connect with Your Audience
While demographics categorize populations based on quantifiable factors such as age, gender, income, and education, psychographics delves into the qualitative aspects of individuals. This includes their values, attitudes, interests, and lifestyles.
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Leveraging Psychographics in Market Research
Understanding your audience is a cornerstone of effective marketing strategies. This involves not just knowing who they are but also understanding what motivates them. This is where psychographics come into play. Psychographics is the study of consumers based on their activities, interests, opinions, attitudes, values, and lifestyle. Unlike demographics, which categorize individuals based on objective…
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